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| The Green Giants |
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| The ability to turn vision into action is a defining trait in all Green Giants. The Green Giants are a collection of leading global firms that are driving the new green economy. It is where profitability intersects with sustainability and the present with the future. So the Green Giants is a platform for international firms to explain their green business strategy in their own words. We’ll be continually adding examples of companies who understand the value of being green because GREEN IS GOOD BUSINESS! |
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As the Dow Jones Sustainability Index World leader in our industry for the past several years, we have seen increasing numbers of investors consider our sustainability performance in their evaluations. This provides an incentive to do more. In the long run, only companies that plan for the long term and conserve resources will succeed.
Dr. Friedrich Eichiner - Member of the Board of Management of BMW AG - Finance |
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“ For 20 years, our Green Partnership program has not only led the hospitality & tourism industry in introducing more sustainable practices, it helps us reduce costs and allows us to take advantage of local rebates and government incentives. Whether we’re installing more efficient lighting, recycling grey water and kitchen grease or diverting waste from landfill, we are constantly looking for ways to save resources. Furthermore, we find an increasing number of guests say they choose Fairmont due to our environmental policies and approach to offering responsible tourism activities. With more than 30,000 colleagues around the world thinking and acting eco-consciously, we believe these initiatives help us to attract the highest quality employees and keep them engaged in a happy, healthy and more profitable workplace.”
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"Facing a growing demand for mobility, the aviation industry must respond to new challenges in environmental policy with a focus on further reducing greenhouse gas emissions, noise pollution, and energy consumption. Striking a balance between economic interests and environmental responsibility is a guiding principle at Lufthansa. For example, we have reduced carbon dioxide emissions by more than 30 percent in the last 20 years. With 15 Airbus A380s and 20 next-generation Boeing 747-8s on order, we are well on our way towards a fleet with a consumption of more than 80 MPG per passenger. We invest money and resources in numerous environmental and efficiency measures, from our flight operations to projects on the ground. This all contributes to a steady improvement of Lufthansa’s environmental performance and our future sustainable development."
Wolfgang Mayrhuber, Chairman and CEO Deutsche Lufthansa AG
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"Marriott is committed to protecting the environment and addressing climate change—we call it our Spirit To Preserve. Our vision is to be the global hospitality leader that demonstrates how responsible hospitality management can be a positive force for the environment and create economic opportunities around the world, and by example, inspire personal action in the communities where the company operates."
- Arne Sorenson, president and chief operating officer, Marriott International, Inc. and co-chair of Marriott's Green Council.
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"Nature Air has successfully weathered the extremely high costs of fuel as well as the economic crisis because we have been able to command profitable prices due to greater consumer loyalty as well as reduce our cost structure with the efficiencies in energy usage. Sustainability is a long term vision for Nature Air and one that we think will continue to evolve and define our company and our industry. Those that adapt early will not only be better positioned down the road but may also help influence the methodology and mechanisms by which sustainability is defined and implemented. Nature Air has had a greater impact as a catalyst for change than we have simply by being sustainable in our own operations." Alex E. Khajavi, CEO of Nature Air
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| Our Host |
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Andrew McLean
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